12 personal finance influencers to follow in 2022


Personal finance influencers can inspire, empower, and encourage millions of people around the world to take control of their finances.

Bankrate highlighted a few social media influencers and other content creators as part of its inaugural Social Honors Awards to help amplify voices that talk about money in new ways. Along with these awards, we’ve handpicked 12 of the top personal finance influencers you should follow in 2022.

1. Delyanne Barros, @DelyanneTheMoneyCoach

Delyanne Barros is a former labor lawyer turned self-taught millionaire on a mission to teach investors how to “kill the stock market”.

It wasn’t until the age of 37 that Barros discovered the power of long-term investing, and although she often expresses how much she wished she had started sooner, she also points out that he is never too late.

Barros is part of the FIRE (financial independence, early retirement) movement and now plans to retire at 45. She attributes her success to consistency with her investment objectives and authentically documents her journey as well as practical advice on her social networks.

Bankrate named Delyanne Barros 2022’s Best Personal Finance Influencer as part of our first Social Honors awards.

2. Dasha Kennedy, @TheBrokeBlackGirl

Dasha Kennedy is a financial activist committed to helping women be their own financial advocates. For her, that means showing women how they can become financially independent.

It was her own past financial struggles that prompted her to share her journey, and through them, she has been able to help thousands of other women get their finances back on track.

When you visit Kennedy’s social media accounts, you won’t find the traditional advice. Instead, you’ll get much more realistic and relevant advice based on her personal experience. For example, common conversations on her feed include how to set financial limits, how to talk to kids about money, and how to develop good financial habits.

Bankrate named Dasha Kennedy 2022’s Best Financial Activist Account for our first Social Honors award.

3. Humphrey Yang, @HumphreyTalks

Humphrey Yang is a personal finance video maker who has a knack for breaking down complex topics, like taxes and investing, in a way that makes it easy for everyone to understand.

When you visit Yang’s social media, you will find that its content is strictly educational and focuses on explaining financial concepts that you may not know much about in a way that is both digestible and easy to understand. entertaining.

4. Parii Bafna, @PariiBafna

  • Follow Bafna on TIC Tac and Youtube
  • Areas of Expertise: Personal Finance

Parii Bafna sees herself as an information synthesizer and curator who hopes her content will leave her subscribers feeling both educated and entertained.

When the COVID-19 pandemic began, Bafna was a high school student and like many of us, she found herself in a rabbit hole on the internet. Its goal: financial education.

She realized that most of what we learn drives consumers to make decisions that primarily benefit large businesses. Since then, Bafna has been engaged in learning and research, and is dedicated to sharing what she has discovered with others primarily through TikTok.

5. Haley Sacks, @MrsDowJones

Haley Sacks is a self-proclaimed “financial pop star” who uses her financial expertise and pop culture drive to help teach people how to take control of their finances.

Whether it’s comparing a Roth IRA to a boyfriend or using a trending meme to describe the stock market, it’s safe to say that if you thought personal finance was boring, Sacks will make you think otherwise. . Best of all, its shareable content will help you start the conversation about money with your friends and keep you laughing too.

6. Jeremy Schneider, @PersonalFinanceClub

Jeremy Schneider, the founder of @PersonalFinanceClub, is a pro at demystifying investing.

Schneider is like the kid in the class who always got the best grades.

If you are looking to improve your rating in Investing 101 then Schneider is your guy, thanks to his easy to digest infographics. Not only will these infographics help you understand the value of investing, but they’ll also show you how and where to start.

7. Berna, @HeyBerna

Berna is a self-proclaimed financial hypewoman who hopes everyone, regardless of their background, feels out of place in the larger conversation about money.

After noticing that the personal finance community was not very representative of people like her, she decided to be that person for others.

Berna does a fantastic job breaking down complex topics in a way that is easy to understand and understand. She is also the host of the podcast Money please, where she discusses important financial topics with expert guests.

8. José Rafael Hernandez, @TheJoseRafaelHernandez

  • Follow Hernandez on Instagram
  • Areas of expertise: Investment

Jose Rafael Hernandez is a former wealth management educator and consultant turned financial educator and consultant whose content aims to teach his followers how to build a solid financial foundation and start investing.

Hernandez grew up as an immigrant in a low income household, so when he was surrounded by wealthy people as a financial advisor as a young adult, it opened his eyes to the importance of a good education. financial and the opportunities it can offer.

It was this experience that ultimately inspired Hernandez to launch his own brand on social media and start a financial education business.

9. John Eringman, @JohnEFinance

John Eringman is a personal finance creator whose goal is to provide his followers with the knowledge and resources to make more informed financial decisions.

Eringman majored in finance in college where he learned accounting and corporate finance, but never learned anything about important wealth-building topics like investing, budgeting or how to save for retirement, which ultimately inspired Eringman to delve into these topics and share his knowledge with others.

While everyone has a different starting point, Eringman hopes his content shows others that everyone can achieve financial independence.

10. Anjie and RJ Muhammad, @RichByInention

  • Follow the Mahomets on Instagram
  • Areas of expertise: Building wealth as a couple

Anjie and RJ Muhammad are Money Experts whose content aims to teach people how to build wealth.

Before the couple got married, they knew that money quarrels were one of the main causes of divorce. It didn’t suit them. They didn’t want their finances to be a burden on their marriage, so they decided to take action.

Together, the Muhammads have paid off $ 123,000 in student loan debt and are now helping others reach their financial goals so that finances are not a stress on their relationships either.

11. @ForBetterOrWorth

  • Follow @ForBetterWorth on Instagram
  • Areas of expertise: Investing and creating a generational heritage

A personal finance content creator, the person behind @ForBetterWorth simply goes by “C”. Its content focuses mainly on investing and creating a generational heritage by documenting the journey of his family.

As you scroll down the @ForBetterOrWorth page, you’ll find a mix of memes, personal stories, and updates on net worth progress. By sharing his personal experiences, he shows his followers the steps his family has taken to become debt-free millionaires and how they are creating generational wealth.

12. Steve, @CallToLeap

Steve is a former math teacher whose own financial difficulties led him to become a wealth coach.

Steve’s goal is to help his subscribers achieve financial freedom by enabling them to improve their financial literacy through his educational content. Its content focuses primarily on the power to invest, but it is also good at tackling other important topics, like inflation, that affect our portfolios.



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